A lot of brands fail. Strong and simple statement, but we’d be misinforming you if we stated contrary. And what frustrates us even more is the amount of attention enterpreneurs are (not) giving to their branding, product & company identity and legal...
First thing first, it’s a sign that you’ve missed something. Like trademark registration or perhaps domain registration… Internet today holds tremendous importance for businesses. It’s like a window to the world, but we still lack knowledge regarding...
Do you still remember how once upon a time brand experience meant watching TV, posters, flyers and listening to radio ads? Since then, lots have changed. For example, the way of shopping, the way of communicating with consumers, the way of advertising and promoting....
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