PUBLIC IMAGE RIGHTS-CASE OF ZLATAN

PUBLIC IMAGE RIGHTS-CASE OF ZLATAN

After this year’s release of the video game FIFA 2021, Ibrahimovic took his anger to social, writing: ‘Who gave FIFA EA Sport permission to use my name and face? @FIFPro? I’m not aware to be a member of FIFPro and if I am I was put there without any...

WORLD OF PECULIAR PATENTS: PART 2 Electrified table cloth Issued: April 28, 1992 We are all a bit frustrated and maybe a little scared when it comes to insects. Especially if they are persistently trying to interfere with our food. We buy insect repellents, insect...

THE WORLD OF PECULIAR PATENTS: PART 1 Inventors and IP lawyers should always be on track with registered patents. Which ideas have already been patented, are they similar to my invention? Is my invention unique enough? Which patent registration was denied and why –...
BUSINESS VALUE OF DESIGN, V.2

BUSINESS VALUE OF DESIGN, V.2

We are probably all too familiar with the consequences of unsuitably and impractically designed or implemented products and services. USB ports, in which the sticks are rarely put in the first attempt. Or airports where countless passengers don’t catch flights...
Copyright vs.design/patent-which one prevails?

Copyright vs.design/patent-which one prevails?

IS TECHNICAL DESIGN OF A PRODUCT ELIGIBLE FOR COPYRIGHT PROTECTION? CJEU DECISION IN BROMPTOM BICYCLE CASE Since its ruling of Infopaq 11 years ago, the Court of Justice of the European Union (CJEU) has made another step further in defining and constructing legal...
MAKING PROFIT ON INTELLECTUAL PROPERTY

MAKING PROFIT ON INTELLECTUAL PROPERTY

Intellectual property often represents the largest and most important asset of the company. These intangible assets are so valuable to a business because by gaining the right protection registered patent, designs, trademarks etc., companies prevent competitors from...
CAN AI BE AN INVENTOR OF A PATENT? IT CAN’T.

CAN AI BE AN INVENTOR OF A PATENT? IT CAN’T.

We could state for a fact that, at least for now, majority of humans prefer person-to-person contact over machine-to-person one. However, machines, or robots, if you prefer, have been on the rise for quite a while now and despite exponential progress that AI...
SOCIAL MEDIA IN THE HANDS OF EMPLOYEES

SOCIAL MEDIA IN THE HANDS OF EMPLOYEES

Social media has become an extremely valuable tool for businesses in the last few years. While social media can be an ideal platform for effectively branding and development of positive organization’s image, improper use of social media accounts can be extremely...