FROM TRADITIONAL PATENT PROTECTION TO OPEN SOURCE:TESLA’S SHIFT IN PHILOSOPHY
Innovative companies are (internally) able to generate competitive advantages that leads to a temporary monopoly with monopoly profits. Open source is one of many feasible models that enable companies to harness their technology in the spirit of open innovation....
COVID-19: NEW CHALLENGE FOR BRAND OWNERS: REPURPOSED DESIGNS
Coronavirus pandemics is starting to encroach on brands and models as well. Face coverings became increasingly recognized as a way to curb the spread of the deadly coronavirus, more so they have become the new must-have accessory. While many countries faced...
TRADEMARK AS KEYWORDS AND ADWORDS: MARKETER’S NIGHTMARE
In the last decade there' ve been more than 50 lawsuits regarding trademark infringement on Google Adwords. When I started as an entrepreneur, there was a great misunderstanding between keywords and Google ad words, which is the case even today. While jurisdiction...
Copyright vs.design/patent-which one prevails?
IS TECHNICAL DESIGN OF A PRODUCT ELIGIBLE FOR COPYRIGHT PROTECTION? CJEU DECISION IN BROMPTOM BICYCLE CASE Since its ruling of Infopaq 11 years ago, the Court of Justice of the European Union (CJEU) has made another step further in defining and constructing legal...
MAKING PROFIT ON INTELLECTUAL PROPERTY
Intellectual property often represents the largest and most important asset of the company. These intangible assets are so valuable to a business because by gaining the right protection registered patent, designs, trademarks etc., companies prevent competitors from...
CAN AI BE AN INVENTOR OF A PATENT? IT CAN’T.
We could state for a fact that, at least for now, majority of humans prefer person-to-person contact over machine-to-person one. However, machines, or robots, if you prefer, have been on the rise for quite a while now and despite exponential progress that AI...
DIGITAL MARKETING STRATEGY-DOES IT NEED PROTECTION? IT SURE DOES.
The variety of innovative advertising tools and techniques has created new opportunities for companies to expand advertising beyond its traditional supporting role. Advertising revenue represent the main or only source of income in many online business models....
SOCIAL MEDIA IN THE HANDS OF EMPLOYEES
Social media has become an extremely valuable tool for businesses in the last few years. While social media can be an ideal platform for effectively branding and development of positive organization’s image, improper use of social media accounts can be extremely...
Digital video tools and privacy- as long as it works we don’t really care?
Are you one of the hundred of million new users of digital video tools? Did you give a second thought about the security of your personal data, that can be compromised while you are using the application? This blog is about video conferences in general, how we all...
