DATA INNOVATION, IP AND BUSINESS
Research show that use of big data is becoming a key way for leading companies to outperform their competitiveness and enable growth of the firm. It is evidently that traditional business models do not work anymore and that data innovation and usage of big...
DESIGN 4.0 AND IP-your nr.1 choice in winning
Today, linear economies are giving way to circular and creative economies catalysed by design. Ethical, efficient and sustainable practices have manifested thanks to design. It is venturing into areas that were unthinkable a decade ago. Be it gaming technology,...
HIGH-TECH AND IP: SOFTWARE PROTECTION
High technology new ventures have played a major role in the creation and growth of today s economy. Information and communication technology (ICT) industries are among most innovative segments of modern economy. ''ICTs represent the backbone of the Digital...
MEGHAN MARKLE PRIVATE LETTER, COPYRIGHT AND PRIVACY RIGHTS -who wins?
The right for privacy and the right for information are extremely important rights in modern society that complement, but in many cases conflict each other. Recent cases such as investigation of Google Street view, which was collecting Wi-Fi data in addition...
“Like air and drinking water, being digital will be noticed only by its absence, not its presence.”
But how does it influence the business from the world of IP and legal? Nicholas Negroponte, the founder and chairman Emeritus of Massachussets institute of Technology's Media Lab in his quote argued the revolution of our world. Current technology is rapidly...
Copyright on photos vs. Celebrity on photo-who wins?
JENIFFER LOPEZ: SUED FOR COPYRIGHT INFRIGEMENT. BUT...REALLY? The thin line between personal rights and IP rights. Imagine that you have been legally stalked every minute of your life, being unreasonably intruded upon by paparazzi and agencies claiming and making a...
LEGAL DESIGN- How to re-energize legal system
Yes we are thinking about it, too. Tedious language of lawyers, run of the mill procedures and meetings are something all users of law are familiar with. This often represents law and legal system as a fly in the ointment, with users not being fully able to...
HASHTAGS-TRADEMARKS OR JUST WORDS?
Can you protect hashtag as trademark? Have you ever found yourself typing hashtag during conversation? You are not the only one. Since emerging in 2007, hashtags have become ubiquitous. In the age of social commerce hashtags can boost consumer engagement with your...
Rebranding and legal
Last time we talked about branding and legal elements of successful brands. What about if you already have a brand and would like to change it? Let's talk about rebrading. Rebranding at its core means to change the public image of your company and/or product....
IS THERE A BRAND WITHOUT LEGAL?
A lot of brands fail. Strong and simple statement, but we'd be misinforming you if we stated contrary. And what frustrates us even more is the amount of attention enterpreneurs are (not) giving to their branding, product & company identity and legal protection...
