Can you protect hashtag as trademark? Have you ever found yourself typing hashtag during conversation? You are not the only one. Since emerging in 2007, hashtags have become ubiquitous. In the age of social commerce hashtags can boost consumer engagement with your...

Last time we talked about branding and legal elements of successful brands. What about if you already have a brand and would like to change it? Let's talk about rebrading. Rebranding at its core means to change the public image of your company and/or product....

A lot of brands fail. Strong and simple statement, but we'd be misinforming you if we stated contrary. And what frustrates us even more is the amount of attention enterpreneurs are (not) giving to their branding, product & company identity and legal protection...

First thing first, it's a sign that you've missed something. Like trademark registration or perhaps domain registration… Internet today holds tremendous importance for businesses. It’s like a window to the world, but we still lack knowledge regarding possibilities...

Do you still remember how once upon a time brand experience meant watching TV, posters, flyers and listening to radio ads? Since then, lots have changed. For example, the way of shopping, the way of communicating with consumers, the way of advertising and...

We already spoke about Artificial intelligence (AI) and its's impact on lives and we also apoke about questions arising from intellectual property righs with regards to AI. And even though we still don't know who owns rights to results of AI, we know who owns...

Start-ups have been present for a while now as an innovative way of doing business. Many successful companies began as start-ups, and their numbers are still growing. Also, big companies are trying to get back to being as agile as start ups or even establishing...

Virtually any business, be it a sole proprietor or a multinational LLC, keeps certain data that can be dubbed a “trade secret”. According to the Companies Act this is defined as all information considered a trade secret by the company, and in general all data whose...

Lately, we've been reading a lot about the passing of the proposal for the Copyright Directive on a unified digital market.Two opposite camps formed: on one side, the supporters arguing that the new authors will have their rights defended and will receive their due...