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“Like air and drinking water, being digital will be noticed only by its absence, not its presence.”

“Like air and drinking water, being digital will be noticed only by its absence, not its presence.”

But how does it influence the business from the world of IP and legal? Nicholas Negroponte, the founder and chairman Emeritus of Massachussets institute of Technology's Media Lab in his quote argued the revolution of our world.  Current technology is rapidly...

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Rebranding and legal

Rebranding and legal

Last time we talked about branding and legal elements of successful brands. What about if you already have a brand and would like to change it? Let's talk about rebrading. Rebranding at its core means to change the public image of your company and/or product....

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