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UNFAIRLY NEGLECTED

UNFAIRLY NEGLECTED

CHALLENGE NO. 1: WE DON'T HAVE A PATENT. WE DON'T HAVE MONEY FOR THAT.PLUS, WHO IS GOING TO COPY US? YOU CAN'T PROTECT THAT. Did you invest your time and money into the development of your innovative service or product? Do you have a budget for marketing and sales?...

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INNOVATION TRANSFORMATION IN A COMPANY – THE WAYS IN WHICH THE LAW AND INTELLECTUAL PROPERTY ARE CHANGING THE MINDSET, THUS SPEEDING UP COMMERCIALISATION OF IDEAS

INNOVATION TRANSFORMATION IN A COMPANY – THE WAYS IN WHICH THE LAW AND INTELLECTUAL PROPERTY ARE CHANGING THE MINDSET, THUS SPEEDING UP COMMERCIALISATION OF IDEAS

BUTTERFLY MANAGEMENT, PART 1 It might seem impossible, but here's the truth: actual law that companies usually avoid since they consider it to be a "show-stopper" can bring a new, more daring way of thinking into the company, simultaneously making it calmer; the...

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