How to get counterfeits off e- commerce platforms?

How to get counterfeits off e- commerce platforms?

We have world at our fingertips. We can buy products in the comfort of our home, to gain something we desire is just few clicks away. E-commerce platforms made great trade facilitation possible, however they are accompanied with the risk of exposure to online frauds...
Intellectual property as marketing tool

Intellectual property as marketing tool

In today’s knowledge-driven economy, intangible assets like knowledge and information became essential determinants of profitability of technology-intensive enterprises and success of business. Knowledge can be identified as intellectual property (hereinafter IP) and...
DATA INNOVATION, IP AND BUSINESS

DATA INNOVATION, IP AND BUSINESS

       Research show that use of big data is becoming a key way for leading companies to outperform their competitiveness and enable growth of the firm. It is evidently that traditional business models do not work anymore and that data innovation and usage of big data...
DESIGN 4.0 AND IP-your nr.1 choice in winning

DESIGN 4.0 AND IP-your nr.1 choice in winning

Today, linear economies are giving way to circular and creative economies catalysed by design. Ethical, efficient and sustainable practices have manifested thanks to design. It is venturing into areas that were unthinkable a decade ago. Be it gaming technology,...
HIGH-TECH AND IP:  SOFTWARE PROTECTION

HIGH-TECH AND IP: SOFTWARE PROTECTION

   High technology new ventures have played a major role in the creation and growth of today s economy. Information and communication technology (ICT) industries are among most innovative segments of modern economy. ”ICTs represent the backbone of the Digital...

Copyright on photos vs. Celebrity on photo-who wins?

JENIFFER LOPEZ: SUED FOR COPYRIGHT INFRIGEMENT. BUT…REALLY? The thin line between personal rights and IP rights. Imagine that you have been legally stalked every minute of your life, being unreasonably intruded upon by paparazzi and agencies claiming and making...

LEGAL DESIGN- How to re-energize legal system

Yes we are thinking about it, too. Tedious language of lawyers, run of the mill procedures and meetings are something all users of law are familiar with. This often represents law and legal system as a fly in the ointment, with users not being fully able to understand...
HASHTAGS-TRADEMARKS OR JUST WORDS?

HASHTAGS-TRADEMARKS OR JUST WORDS?

Can you protect hashtag as trademark? Have you ever found yourself typing hashtag during conversation? You are not the only one. Since emerging in 2007, hashtags have become ubiquitous. In the age of social commerce hashtags can boost consumer engagement with your...
Rebranding and legal

Rebranding and legal

Last time we talked about branding and legal elements of successful brands. What about if you already have a brand and would like to change it? Let’s talk about rebrading. Rebranding at its core means to change the public image of your company and/or product....
VIDEO: Lawyer. Devil or an angel for your business?

VIDEO: Lawyer. Devil or an angel for your business?

Check what Tina Osojnik thinks about topic: Lawyer. Devil or an angel for your business? Depends on how and when you use us. But…. It is our job to bring law closer to you and I will definitely try. Find out more videos from Tina on Linkedin.  See you soon!...
IS THERE A BRAND WITHOUT LEGAL?

IS THERE A BRAND WITHOUT LEGAL?

A lot of brands fail. Strong and simple statement, but we’d be misinforming you if we stated contrary. And what frustrates us even more is the amount of attention enterpreneurs are (not) giving to their branding, product & company identity and legal...