Research show that use of big data is becoming a key way for leading companies to outperform their competitiveness and enable growth of the firm. It is evidently that traditional business models do not work anymore and that data innovation and usage of big data...
Today, linear economies are giving way to circular and creative economies catalysed by design. Ethical, efficient and sustainable practices have manifested thanks to design. It is venturing into areas that were unthinkable a decade ago. Be it gaming technology,...
High technology new ventures have played a major role in the creation and growth of today s economy. Information and communication technology (ICT) industries are among most innovative segments of modern economy. ”ICTs represent the backbone of the Digital...
The right for privacy and the right for information are extremely important rights in modern society that complement, but in many cases conflict each other. Recent cases such as investigation of Google Street view, which was collecting Wi-Fi data in addition to...
But how does it influence the business from the world of IP and legal? Nicholas Negroponte, the founder and chairman Emeritus of Massachussets institute of Technology’s Media Lab in his quote argued the revolution of our world. Current technology is...
JENIFFER LOPEZ: SUED FOR COPYRIGHT INFRIGEMENT. BUT…REALLY? The thin line between personal rights and IP rights. Imagine that you have been legally stalked every minute of your life, being unreasonably intruded upon by paparazzi and agencies claiming and making...
Yes we are thinking about it, too. Tedious language of lawyers, run of the mill procedures and meetings are something all users of law are familiar with. This often represents law and legal system as a fly in the ointment, with users not being fully able to understand...
Can you protect hashtag as trademark? Have you ever found yourself typing hashtag during conversation? You are not the only one. Since emerging in 2007, hashtags have become ubiquitous. In the age of social commerce hashtags can boost consumer engagement with your...
Last time we talked about branding and legal elements of successful brands. What about if you already have a brand and would like to change it? Let’s talk about rebrading. Rebranding at its core means to change the public image of your company and/or product....
Check what Tina Osojnik thinks about topic: Lawyer. Devil or an angel for your business? Depends on how and when you use us. But…. It is our job to bring law closer to you and I will definitely try. Find out more videos from Tina on Linkedin. See you soon!...
A lot of brands fail. Strong and simple statement, but we’d be misinforming you if we stated contrary. And what frustrates us even more is the amount of attention enterpreneurs are (not) giving to their branding, product & company identity and legal...
First thing first, it’s a sign that you’ve missed something. Like trademark registration or perhaps domain registration… Internet today holds tremendous importance for businesses. It’s like a window to the world, but we still lack knowledge regarding...
Do you still remember how once upon a time brand experience meant watching TV, posters, flyers and listening to radio ads? Since then, lots have changed. For example, the way of shopping, the way of communicating with consumers, the way of advertising and promoting....
We already spoke about Artificial intelligence (AI) and its’s impact on lives and we also apoke about questions arising from intellectual property righs with regards to AI. And even though we still don’t know who owns rights to results of AI, we know who...
Start-ups have been present for a while now as an innovative way of doing business. Many successful companies began as start-ups, and their numbers are still growing. Also, big companies are trying to get back to being as agile as start ups or even establishing them...
Virtually any business, be it a sole proprietor or a multinational LLC, keeps certain data that can be dubbed a “trade secret”. According to the Companies Act this is defined as all information considered a trade secret by the company, and in general all data whose...
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