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Izberi stran

Copyright on photos vs. Celebrity on photo-who wins?

JENIFFER LOPEZ: SUED FOR COPYRIGHT INFRIGEMENT. BUT…REALLY? The thin line between personal rights and IP rights. Imagine that you have been legally stalked every minute of your life, being unreasonably intruded upon by paparazzi and agencies claiming and making...
HASHTAGS-TRADEMARKS OR JUST WORDS?

HASHTAGS-TRADEMARKS OR JUST WORDS?

Can you protect hashtag as trademark? Have you ever found yourself typing hashtag during conversation? You are not the only one. Since emerging in 2007, hashtags have become ubiquitous. In the age of social commerce hashtags can boost consumer engagement with your...
Rebranding and legal

Rebranding and legal

Last time we talked about branding and legal elements of successful brands. What about if you already have a brand and would like to change it? Let’s talk about rebrading. Rebranding at its core means to change the public image of your company and/or product....
IS THERE A BRAND WITHOUT LEGAL?

IS THERE A BRAND WITHOUT LEGAL?

A lot of brands fail. Strong and simple statement, but we’d be misinforming you if we stated contrary. And what frustrates us even more is the amount of attention enterpreneurs are (not) giving to their branding, product & company identity and legal...